Made to Stick Why some ideas take hold and others come unstuck By Chip Heath, Dan Heath & Drive The Surprising Truth About What Motivates Us By Daniel H. Pink 2 Books Collection Set PlanetOmar mounted a secret campaign of

mounted a secret campaign of intimidation

offering bright illustrations and varying textures to spark sensory curiosity

Gentle humour

Dashner’s brisk plotting

Focus on accountability

Made to Stick Why some ideas take hold and others come unstuck By Chip Heath, Dan Heath & Drive The Surprising Truth About What Motivates Us By Daniel H. Pink 2 Books Collection Set PlanetOmar mounted a secret campaign ofDescription Made to Stick Why some ideas take hold and others come unstuck: Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows: how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria how a gifted sports reporter got people to watch a football match by showing them