Hairplay Beach Style Creme Size:100ml Delivers a medium hold and

Delivers a medium hold and matte finish

For a high-shine look

Its volumizing formula creates that effortless “beach-effect” waves with shape control and hold for all hair lengths

Conditions and softens hair

Builds bonds and repairs curl strength

Hairplay Beach Style Creme Size:100ml Delivers a medium hold andKMS Hairplay Beach Style Creme is the go to styling essential for achieving effortlessly tousled, beach inspired texture. This 100% vegan formula, enriched with upcycled Sargassum Seaweed, delivers weightless hydration while enhancing natural movement and hold. Designed for all hair types, it provides a matte, touchable finish without stiffness, perfect for creating a relaxed, windswept look. 100% vegan and eco friendly Matte finish with no shine